Pioneering AR in Marketing

Managing personalized immersive ad products

Role: Head of Immersive Technology, Product Manager

January 2018 - October 2022

GOAL

To expand Movable Ink's product offerings and revenue streams by leveraging emerging augmented reality (AR) technology in the marketing space.

SOLUTION

Developed a web-based B2B AR platform that allows marketers to create data-driven brand experiences using augmented reality.

Product visualizatintion campaign for retailer Next UK
PROCESS

1. Conceived and developed the company's first AR products:

• Face Filter: A playful drag-and-drop selfie filter app

• Visualizer: A drag-and-drop product visualization app

• Potential Apple Vision Pro applications

2. Created prototypes for product enhancements, including:

• Face Filter: A playful drag-and-drop selfie filter app

• Visualizer: A drag-and-drop product visualization app

• Potential Apple Vision Pro applications

3. Collaborated with product marketing and client experience teams to position and execute AR campaigns.

4. Provided training to both company staff and clients on:

• Immersive technology best practices

• Product capabilities

• Development processes

Still from the announcement video created for the Face Filter app
OUTCOME

1. Generated over $1 million in incremental revenue through the new AR platform.

2. Successfully implemented AR campaigns for high-profile clients across various industries:

• Sports: NBA

• Retail: NEXT UK

• Food & Beverage: IHOP

• Also served travel, CPG, and non-profit brands

3. Established Movable Ink as an innovator in the AR marketing space.

4. Expanded the company's product portfolio and technological capabilities

5. Improved client and internal team understanding of AR technology and its applications in marketing.

Other projects: